That's right, Iceland as a national brand name has gone up 83% from last year - the best growth indicator in the world according to the annual report by Brand Finance Group. Brand rating is AAA-. About 2.4 million visitors are expected this year.

Among Nordic nations Finland has the highest rank and is in the 6th place in the world.

Well, beware, Finland - we shall wait and review the figures in a year from now.

Copyright: Brand Finance Group